Serena Williams won her third US Open. And to promote her PowerBeats Wireless headphones, we launched this spot showing how she got there. Proud to say that I did the music supervision on this spot, a song by 2Chainz that perfectly encompasses who Serena is as a woman and as a tennis player.

Black Unicorn, indeed.



Associate Creative Director: Lauren Smith
Art Director: Rance Randle
Creative Directors: Will Esparza and Zach Hilder
Director: Nabil