Someone forgot the donuts for the status meeting... this commercial shows what happens when a young professional uses his Juke to save the day. Or at least, save the meeting.
JUKE DONUT ACTION IAD
But this is a car for the millennial male. He's all over his iPhone. So we decided to be all over it too. In...
But this is a car for the millennial male. He's all over his iPhone. So we decided to be all over it too. In...
The first-ever comic book iAd.
The first-ever iAd with a continuous story line.
And from turbo-charged getaways and hometown hotties to grumpy bosses and exclusive hidden content, the first with a storyline users can control.
Introducing the 27th iAd ever – Mission: Donuts. Look for it in your pocket.
**The FWA's Mobile of the Day**
**The FWA's Mobile Creativity Hardcover Book**
**Creativity's Pick of the Day**
JUKE MISSIONS
So after the “Donut Action” spot and the iAd, it’s clear: the Juke Guy and his Juke make even the uncoolest mission cooler. So we partnered with Funny or Die to take real people’s missions on Facebook – “Do my homework.” “Babysit my kids.” “Teach me origami!” – and transform them from lame, everyday chores to the coolest, funniest, action adventure. Filmed by a Funny or Die crew, of course.
JUKE MISSIONS ON YOUTUBE
We took YouTube annotations and turned it into a comic-book style choose your own adventure.
And as a bonus for people who really engage with the videos, if they found any of the random pink, they get a free download of “Valkyrie Ryda,” the hip-hop soundtrack to the whole adventure.
We used the innovations of YouTube to unleash the innovations of the Juke. And it got 500,000 hits in 24 hours.
Some of our favorite user comments:
“wow using the youtube features to have a choose-your-own-adventure that’s pretty good marketing”
“This is probably the most fun thing Ive done all day.“
“haha if only life were full of links like that”
“Why can’t all ads be this fun?“
“It took me half an hour to do beat it”
“at least I didn’t have to watch any ads in the beginning”
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Group Creative Directors: Margaret Keene, Chris Adams
Creative Director: Tito Melega
Creative Director / Art Director: Chris Lynch
Associate Creative Directors: Glenn Sanders, Dylan Schwartz
Art Director: Lindsey Montague
Copywriter: Lauren Smith
Executive Producer: Keith Bellinger
Interaction Designer: Jacqui deBorja
Design: The Mill