A little boy has a rambunctious time destroying his toy car collection – with dog-chewing, toilet drops and hammers – and only the Nissan Altima survives. Just like in the real world. All to the tune of “Devil in Disguise” by Elvis.

This commercial is part of Nissan’s new “Innovation for All” campaign – highlighting that Nissan is taking the best automotive innovations in the world and making them available to the most people. The campaign is narrated by Robert Downey Jr., created by TBWAChiatDay and produced with Nissan pride for all.



Art Director: Lindsey Montague
Copywriter: Lauren Smith
Creative Directors: Chris Adams & Margaret Keene

Kidzilla: Justin May!

Director: Antoine Bardou-Jacquet
Post: The Mill, Los Angeles
Song: Elvis “Devil in Disguise”
Sound Design: Stimmung