The next installments of the award-winning Pedigree campaign. Right here.



Pedigree has been making really good spots about really good food for dogs. For a while. It was about time they said why.

So we developed a manifesto for why they do the things they do. It speaks to their food. Their company. Their adoption drive.

It's basic, and it's simple. But for anyone who loves dogs, it's completely true. 



And because we know that every dog deserves the best food they can get, in the month of January we encouraged Pedigree to give a bowl of food to a shelter dog in need for every bag purchased. Here is the spot. 



Art Director: Lindsey Montague
Copywriter: Lauren Smith
Creative Directors: Chris Adams & Margaret Keene