translation: light as

In our newest work for Samsonite Latin America, we embrace the power of timeless advertising: print.

Partnering with phenomenal London photographer Tim Flach, the work shows how the strongest suitcase in the world is now also the lightest. In the most beautiful, arresting, artful way possible.



Creative Director: Scott Brown
Associate Creative Director: Lauren Smith
Art Director: Becky Ginos
Photographer: Tim Flach