Southwest came to us because they wanted to tell a different kind of story about their airline. They had become America's largest domestic airline, but nobody knew it.
So we decided to do something a little bit than what they've been doing for years. Something a little bit grander, bigger, anthemic. Something a little bit more... grown up.
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Group Creative Director: Gage Clegg
Creative Director: Scott Brown
Associate Creative Director: Lauren Smith
Copywriter: Omeed Boghraty
Art Director: Becky Ginos
Art Director: Caroline Dunivant
Director: Erik Van Wyk
Editors: Peter Smith, Dan Bootzin
Producers: Richard O'Neill, Micah Kawaguchi-Ailetcher