Ray Lewis, the meanest player in the NFL, shows a softer side in this first spot for the Visa NFL campaign: "Make It Epic." 

What happens when you put the biggest San Francisco 49ers fan in the locker room with Patrick Willis, Alex Smith and the 49ers? You get one epic pep talk. And the continuation of Visa's "Make It Epic" campaign for NFL 2012. 



Associate Creative Director/Art Director: Scott Brown
Copywriter: Lauren Smith
Director: Stacy Wall
Editor: Geoff Hounsell
Producer: Chris Spencer