Venmo. not just for paying FRIENDS.
Venmo is a beloved Millenial brand known for “where you pay your friends back.
Our job: get people to see and use Venmo as and for more than P2P.
And by people, we mean Gen Z people.
ONE EARWORM TRACK. A BELOVED DUO REUNITED. A FULL FUNNEL, CROSS CHANNEL, INTEGRATED CAMPAIGN ALL AIMED AT CHANGING AUDIENCE BEHAVIOR: FROM VENMOING THEIR FRIENDS TO VENMOING… WELL, EVERYTHING.
We teased Aimee and Patrick reuniting in Venmo’s feed, with influencers and even seeded it anonymously to the press.
And created loads of social-first content to keep the story on people’s minds and in their feeds.
And rounded out the campaign with a full suite of social, OLV, mid-funnel and conversion assets that drove home our simple message: Venmo Everything.
In-between our big brand pushes, we continue to bring more gen z-ers into the venmo world with strategic cultural actions.
BRINGING FUN AND FUNDS TO COLLEGE STUDENTS.
Right before spring break, we showed up at college campuses with an ATM machine… that dispensed free cash and experiences.
All to drive consideration for the new Venmo debit card.
rebating bad dates.
So for Valentine’s Day, we made Venmo the hero but giving rebates for those bad dates…
GIFT CARDS FROM SANTA.
